Iver - UX and content strategy

Project:

An IT company aiming at building relationships.

A gentle reminder for those who forget about the joys of life.

An IT company aiming at building relationships.

Iver is the result of a merger between two IT provider companies. With a new brand, look & feel and vision, they wanted to introduce themselves to the world with a website that could tell a story, page by page.

Artboard

01 - Role & responsibilities

I worked as UX intern, contributing to developing wireframes, interaction flows and content structure based on possibilities identified in user insights and research. I also collaborated extensively with the visual designers in order to translate low-fi prototypes into final visual assets for the developers.


02 - Process

- UNDERSTANDING THE USERS

Using insights from user journeys, interviews, and competitive analysis, I ideated around the point of view dedicated to each section of the site. I mapped out the content that needs to be present in order to answer to the user's needs and iterated it together with the client.


- LOOKING FOR IMPROVEMENT AREAS

I conducted heuristic evaluations of the previous sites of the companies that were going to merge into Iver. Here, I analysed content and visual hierarchy, usability and flows in order to pin-point current issues with the client's digital presence.

- CREATING A NEW FOUNDATION

I worked on content and structure based on the identified user needs and current challenges, by sketching wireframes that I could quickly test both with the client and internally.
I also worked on the information architecture of the site, taking into consideration context, content and users.

The content was structured based on:
・When, why and how is the user consuming content?
・What type of information do I need? How relevant is it?
・Who are the users and what expectations do they have?

On top of structuring content, I created some copy myself and advised the copywriter on the tonality and purpose of each page.

- CREATING A NEW FOUNDATION

I worked on content and structure based on the identified user needs and current challenges, by sketching wireframes that I could quickly test both with the client and internally. I also created the base content for most sections, to give the copywriter a direction about the tonality and purpose of each page.

Screenshot 2019-11-21 at 14.02.18

- PAGE EXAMPLES

Homepage

Since we were launching a new company, it was extremely important for the homepage to feel trustworthy. We wanted to create a space for the user to find the answers they were looking for: 

・How is Iver different?
・Can I trust them?
・Can they take care of my business needs?

I tested and iterated sections where the user can easily see what Iver is all about, mixing levels of information with inspiration. For example, News and certification blocks are visible to emphasize on how up-to-date the company is, while the block with quotes from customers help new users understand how real challenges are solved and link directly to in-depth case studies.

Start page Copy 3
Start page Copy 4

Join us page

Through research, we knew that prospective employees want to know more about the company from an inside-out perspective. The "work with us" page is a dedicated space for that, an entry port before visiting the recruitment site. Here, "Employees stories" gather different experiences in order to give a glimpse into Iver's ways of working.

- JOIN US PAGE

Through research, we knew that prospective employees want to know more about the company from an inside-out perspective. The "work with us" page is a dedicated space for that, an entry port before visiting the recruitment site. Here, "Employees stories" gather different experiences in order to give a glimpse into Iver's way of working.

Team page – Desktop
Employee page – desktop

03 - The result

The Iver site is continuously updating, and I'm working with the client to implement backlog items and also iterating the site performance based on usage data.

Visit project site here

Visit project site here

Clay Dark

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A work in progress site built with love and occasional anxiety.

A work in progress site built with love and occasional anxiety.

Get in touch:michela.monterosso@gmail.com