Research proven quality.
Design proposal for a line of face care products.
The US based eyelashes extension company prides itself for using medical level quality ingredients.
The visual language intends to represent the scientific quality of the products. A typographic approach was chosen, with white colour for balance.The font resembles the shape of eyelashes, with elongated details and sharp edges. Handwritten details add a "researcher" touch, as if a scientist would have scribbled on some documents.